Aaliyah Hall is a marketing and entrepreneurship enthusiast whose journey has been defined by her ability to learn, innovate, and adapt across a variety of industri-

 

Here’s my truth.

 

I have no clue what I want to do with my career—not because I lack direction, but because I want to do everything. I’m a problem solver to a fault—so much so that my friends joke that when they vent to me, I’m already three steps into fixing their situation when all they really wanted was to vent. It’s how I show my love to them, and that instinct to figure things out spills directly into my work.

Need a video edited? A website built? Copy written? A spreadsheet organized? A workflow optimized? Deep-dive research on something obscure? I’m the person who can get it done. And if I don’t already know how, I’ll figure it out. That’s just how my brain works—I thrive on learning, adapting, and making things better. I’m the person people turn to when they need solutions—whether in business or in life—because I don’t just listen, I think. My brain is always running (unfortunately), always looking for the next move, the next opportunity, or the next way to make something better.
So the real question is: What do I do with all of this? Do I narrow in on one thing, or do I find a career that allows me to juggle it all? You know the saying: “A jack of all trades is a master of none, but oftentimes better than master of one.” That’s the space I live in—thriving in versatility, bringing solutions wherever they’re needed.

That’s probably why I’ve managed to work in so many different industries. From music business to biotech to finance, I’m always in the mix—bringing fresh ideas, making things run smoother, and spotting opportunities that others might overlook. I first realized this about myself during my very first “internship” in high school, working under a serial entrepreneur. Watching someone juggle multiple businesses, pivot on the fly, and turn ideas into reality was the perfect blueprint for how I operate today. It’s also why I chose entrepreneurial studies in undergrad—I wanted to build, optimize, and solve problems across different spaces.

I kept my head down in college, joined a few clubs here and there, made the dean's list, was an honors scholar, volunteered—honestly, most of my involvement on campus was with the marching band as a baton twirling majorette. Which I was grateful for, I got to travel all across the US. On paper, I did all the “right” things, but the real pressure was always about securing that next internship or job. So, I took every opportunity I could to apply what I was learning in the classroom to real-world experiences. Through internships spanning entertainment, music business, education, software, neurotech, and sustainable energy, I built an arsenal of skills—digital media, marketing strategy, content creation, social media management, you name it. My networking efforts even landed me a post-grad internship at NASA, where I deepened my understanding of marketing in government programs and learned how to navigate complex organizational structures.

But despite all that experience, the job offers? Yeah, they weren’t exactly rolling in. I graduated from Hampton University a semester early with a degree in entrepreneurial studies and, at the time, felt like I had nothing to show for it. So, I spent the next year working an internship at a nonprofit—a role that taught me more than I ever expected (and maybe more than I wanted to learn). I stuck it out longer than I should have, grinding through job applications on the side, hoping for anything other than a “We regret to inform you” or a cold “Unfortunately” at the top of an email.
After 10 months and over 750 job applications (and that was just on LinkedIn alone), I finally landed the role. The one that made all the rejections worth it. Looking back, I know now that all of those rejections were quietly pushing me toward something I didn’t even know existed—a position that fit me perfectly. Turns out, sometimes the best opportunities aren’t the ones you chase, but the ones that find you when you’re ready.

And when that moment came, I landed a fellowship that changed everything. I joined Monks, a top AI-driven advertising agency, as part of the S4 Digital Media, Advertising, and Technology Program. This role has been a game-changer—giving me the chance to rotate through different teams, sharpen my skills, and work with high-profile clients, all while diving headfirst into the ever-evolving world of digital media and advertising.
My first rotation was in commerce as a content marketing fellow. In that role, I assisted the team on strategy and execution for brands selling products on Amazon, Walmart, and beyond. I got to work with major clients like Hydro Flask and Vicks, learning and understanding Amazon Seller Central and Amazon Vendor Central platforms to optimize digital product sales. Along the way, I honed my copywriting skills through social media thought leadership and webpage design, turning content into visibility and organic leads. 

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My second rotation, I worked with two accounts as a social strategy fellow, Marriott Bonvoy and Amazon Music Rotation. This was a bit more fast-paced and I was able to go all in, understanding trends and digital culture across the travel and music industries. I strategically sourced and curated content for Amazon Music’s Rotation team, helping to enhance the social presence surrounding artists and the streaming platform. I also developed comprehensive trend decks for the Marriott Bonvoy team, pinpointing key social media shifts on Threads, Instagram, and TikTok to inform their next moves. This rotation deepened my understanding of how brands engage with audiences across platforms and how to create content that resonates.
My third rotation was with the GM team as a copywriter for Cadillac. My work as a copywriter highlighted my ability to create compelling content across various ad platforms. So far, I’ve crafted copy for retail TV spots and social media ads, ensuring that the brand’s voice and marketing objectives were consistently represented. I also contributed copy work for paid media ads, showcasing high-end models like the Cadillac Escalade, Escalade IQ, and LYRIQ, effectively driving engagement and elevating Cadillac’s brand presence. My most recent and favorite project was drafting a radio script for an evergreen campaign, Elevate Every Journey.

Overall, each rotation has been a crash course in adaptability, creativity, and problem-solving—the same skills that have shaped my entire career. 
Outside of work, my interests align with my love for innovation and creativity. I love innovation in technology, and have personal interests in cars (vintage and new), interior design, and contemporary art, always keeping a close eye on the latest trends and developments in these industries. I think my love for these things shows my appreciation for both form and function—how things work and how they feel. But I also know how to balance that intensity with fun. I’m a big fan of Marvel movies, action films, and series like The Boys, Gen V, and Invincible. I like bold storytelling when it comes to television, complex characters and narratives that challenge conventional ideas—something to really chew on. I appreciate depth, whether it’s in a marketing campaign, a brand strategy, or a TV series. I’d like to think these hobbies fuel my creativity and give me a fresh take that provides a unique perspective for innovative ideas in my professional work. 

I have an innate ability to navigate different industries because of my adaptability, foresight, and deep curiosity about the world. And what I want to learn and grow in my career is how to not only observe trends, but also analyze them, understand their impact, and use that insight to drive meaningful results in my work.

I have a natural leadership quality, not in the loud, commanding way, but in the way I can make things happen for people. From marketing strategies that elevate brands to staying ahead of the curve in my personal interests, I bring an unmatched energy and problem-solving ability to everything I do.

Ultimately, I thrive on momentum. I see challenges as opportunities, mistakes as learning experiences, and every project as a chance to leave an impact. I’m not just about ideas; I’m about results. 

Let’s chat! 🙂